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Inside the gummy: Why premium ingredients matter

by SmartyPants Staff


Inside the gummy: Why premium ingredients matter

by SmartyPants Staff

It’s been said time and time again: quality over quantity. And although this isn’t always the case (hello, bubbles and puppies), you don’t want to compromise on what you put into your body, your kid’s body or even your dog’s body.

Unfortunately, when it comes to supplements, not all brands are created equal. Fortunately, we’re NOT like most supplements.

SmartyPants has your back, er body, by packing the essential vitamins and nutrients you need on the daily – all in one (yummy!) gummy. We use only the most premium ingredients, carefully-selected based on extensive research. With SmartyPants, you can be assured you’re always getting the best ingredients in the best form.

Want to learn more? Come spend some quality time with our quality vitamins.

It’s on the inside that counts

Sure, most supplements include vitamins, omega-3 fatty acids and a whole laundry list of healthy goodness. But when you take a closer look, these ingredients may not be the most premium forms available. We include the nutrients that are the best versions of themselves. For example:

Vitamin D3 for vitamin D

Most of us associate vitamin D—the vitamin necessary to absorb calcium and promote bone growth—with milk.* But you probably don’t drink enough of it to do a body good, unless you’re a toddler or a serial cereal eater. So what’s a health-conscious human to do? You can always choke down A LOT of liver (not recommended) or you can enjoy some SmartyPants supplements packed with the best version of vitamin D. We chose D3 over D2 because it’s the first form of vitamin D that your body makes from sunlight. How’s that for fun in the sun?

Vitamin K2 for vitamin K

Vitamin K aids in bone health.* But it comes in different forms which can be confusing. Let’s start with vitamin K1. This form is found in green, leafy vegetables like kale and broccoli. Vitamin K2, in the form of MK-4, is found in meat like liver. Vitamin K2 in the form of MK-7 is naturally only found in large amounts in natto, a fermented soy product. However, we use a premium synthetic form that is soy-free. It has bone-building properties and lasts the longest in the bloodstream1. It’s also rare in the western diet, which is why we use the MK-7 form of vitamin K2. Make no bones about it: We refuse to compromise.

Methylfolate for Folate

Folate is found naturally in foods and helps us utilize proteins in our bodies, form new blood cells and create new DNA.* (Hello, sci-fi!) Folic acid is a form of folate that is found in most supplements and must be converted into methylfolate. Methylfolate does not need to be converted, which is why we included it. And not to toot our own horn, but we’re the only gummy vitamin to offer it. Toot-toot.

Methylcobalamin for B12

B12 is a nutrient superhero. Found mainly in fish, meat, eggs, and dairy, it helps make blood cells, and is crucial for energy production and maintaining a healthy immune system.* So if you’re a vegan or vegetarian, you may be lacking it. Most supplements are made with cyanocobalamin, a synthetic B12 form not naturally found in foods. Luckily, SmartyPants isn’t like most supplements. We use methylcobalamin, a form that’s found in nature and is easily used by the body. Why? Because we believe it’s the best.


Omega-3 essential fatty acids like DHA and EPA are essential for overall health and growth.* The best sources are wild-caught fatty fish and some sea algae. The problem is, many kids and adults don’t eat fish (goldfish crackers don’t count) let alone algae, on a regular basis, which is why we include it. We source Omega-3s from sustainable stocks of wild-caught small fish. But don’t worry—ours taste amazing (no fishy flavors here). If you prefer seeds over salmon, you’re in luck. Our new Organics gummies boast omega-3 ALA sourced from vegan flaxseed oil. Because, why should vegetarians have to be a fish out of water?


Normally, we wouldn’t support just being regular. But when it comes to digestion… We use naturally-encapsulated, spore-forming bacteria clinically proven to help support good gut health. Our Probiotics can survive the changing conditions of the digestive system and the harsh acids of the stomach. No refrigeration needed! Natural microencapsulation ensures that more than 95% of our probiotics reach your intestine alive where they can grow, multiple and help you (and your digestive system) thrive.

The good, the bad and the gummy

As you can see, we’re all about including the good ingredients. Likewise, we’re all about excluding the bad ingredients. Which is why we’re free of gluten, GMOs, synthetic colors, artificial flavors, or preservatives. In addition, our gummies are also free of the eight most common allergens: milk, eggs, shellfish, soy, peanuts, wheat, fish allergens, and tree nut allergens. Chew on that for a second.

Our vitamins are put to the test, literally

Not only is SmartyPants all about nutrients in their best form, but we test each batch of finished product to make sure that what you read on our label is what you get in the bottle. Furthermore, each batch is tested using verified methods (AOAC, USP, etc.) for the absence of pesticides, residual solvents, microbial contaminants, heavy metals, and gluten. Think premium from start to finish.

The price is right. The taste is great.

SmartyPants Gummy Multivitamins

Of course, you can always find cheaper supplements, but you risk premium ingredients and a less-stringent testing process. Plus, a cabinet full of uneaten or expired supplements helps no one.

Our convenient and delicious multifunctional formulas deliver many health benefits in one. So you don’t have to worry about buying and taking separate supplements that could easily double the cost per serving. Meaning you’ll have more time (and money) to do the things you love. We’re worth it—and so are you.

*These statements have not been evaluated  by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Posted on November 14, 2018

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