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Inside our Supplements: Why Premium Ingredients Matter

by SmartyPants Staff

It’s been said time and time again: quality over quantity.

While this isn’t always the case with everything (hello, bubbles and puppies), when it comes to your supplements, you don’t want to compromise on what you put into your body, your kid’s body or even your dog’s body. (Yes, we make supplements for your four-legged family members too!)

Unfortunately, not all supplement brands are created equal.

Good thing we’re NOT like most supplements.

SmartyPants has your back, er body, by packing the essential vitamins and nutrients you need on the daily – all in one easy (and delicious) serving. Yay!

We use only the most premium ingredients, carefully-selected based on extensive research. With SmartyPants, you can be assured you’re always getting the highest-quality ingredients available in the forms your body prefers and can easily use.

Because we want to help your body work smarter for a happier and healthier you!

Want to learn more?

Come spend some quality time with our quality vitamins.

It’s on the inside that counts

Sure, most supplements include vitamins, omega-3 fatty acids and a whole laundry list of healthy goodness. But when you take a closer look, these ingredients may not be the most premium forms available.

We include the nutrients that are the best versions of themselves.

For example:

Vitamin D3 for vitamin D

Most of us associate vitamin D—the vitamin necessary to absorb calcium and promote bone growth—with milk.* But you probably don’t drink enough of it to do a body good, unless you’re a toddler or a serial cereal eater. So what’s a health-conscious human to do?

You can always choke down A LOT of liver (not recommended) or you can enjoy some SmartyPants supplements packed with the best version of vitamin D.

We chose D3 over D2 because it’s the first form of vitamin D that your body makes from sunlight. How’s that for fun in the sun?

Vitamin K2 for vitamin K

Vitamin K aids in bone health.* However, it comes in different forms which can be confusing.

Let’s start with vitamin K1:

  • This form is found in green, leafy vegetables like kale and broccoli.

Next, there's vitamin K2, which comes in two forms:

  • Vitamin K2, in the form of MK-4, is found in meat like liver

  • Vitamin K2 in the form of MK-7 (which is what we use) is only found naturally in large amounts in natto, a fermented soy product.

    It has bone-building properties and lasts the longest in the bloodstream, but it's rare in the western diet.

To help fill those nutritional gaps, we include a premium synthetic form of vitamin K2 as MK-7 that's also soy-free.

Make no bones about it: We refuse to compromise.

Methylfolate for Folate

Folate is a B vitamin found naturally in foods. It helps us utilize proteins in our bodies, form new blood cells and create new DNA.* (Hello, sci-fi!)

In our Prenatal Formula, Organic Prenatal Formula and Prenatal Multi Capsules capsule supplement, the amounts of methylfolate we include also help support normal early fetal development.* (Oh, baby!)

Folic acid is the form of folate found in most supplements. However, it must be converted into methylfolate before your body can use it.

We include the premium form of this B vitamin, methylfolate, because it doesn't need to be converted. It's also what your body prefers and can easily use. 

Methylcobalamin for B12

B12 is a nutrient superhero. It helps make blood cells, and is crucial for energy production and maintaining a healthy immune system.*

It's found mainly in fish, meat, eggs and dairy. So if you practice a vegan or vegetarian diet, you may be lacking it.

Most supplements are made with cyanocobalamin, a synthetic B12 form not naturally found in foods.

Luckily, SmartyPants isn’t like most supplements. We use methylcobalamin, a form that’s found in nature and is easily used by the body.

Why? Because we believe it’s the best.


Omega-3 essential fatty acids like EPA and DHA are essential for overall health and growth.*

Some of the best sources of these healthy fats are certain types of wild-caught fatty fish and sea algae. The problem is, many kids and adults don’t eat fish (goldfish crackers don’t count) let alone algae, on a regular basis. We include omega-3s to help fill those nutritional gaps.

For our core line SmartyPants gummies, we source our ∫from sustainable stocks of wild-caught small fish including anchovies, sardines, herring and mackerel. 

If you prefer seeds over salmon, you’re in luck.

Our Organic Toddler, Kids, Women's, Men's and Prenatal Formulas boast omega-3 ALA from vegan flaxseed oil.

Why should vegetarians have to be a fish out of water?



Normally, we wouldn’t support just being regular. But when it comes to digestion…

We use naturally-encapsulated, spore-forming bacteria to help support good gut health.

Our Probiotics can survive the changing conditions of the digestive system and the harsh acids of the stomach. No refrigeration needed!

Natural microencapsulation ensures that more than 95% of our probiotics reach your intestine alive where they can grow, multiple and help you (and your digestive system) thrive.

You can find them in our Adult Prebiotic and Probiotic Immunity Formula and Kids Prebiotic and Probiotic Immunity Formula.  

The good, the bad and the gummy

As you can see, we like to keep it premium. So, we’re all about excluding the bad ingredients too.

That's why our supplements are gluten-free, non-GMO and made without any synthetic colors, artificial flavors and artificial sweeteners.

All of our multifunctional formulas are also free of the eight most common allergens including:

  • Milk
  • Eggs
  • Shellfish
  • Soy
  • Peanuts
  • Wheat
  • Fish allergens
  • Tree nut allergens.

Just more of the nutrients you want - in one easy serving.

We put our vitamins to the test, literally

Not only are we all about delivering nutrients in their best form, we test each batch of finished product to make sure that what you read on our label is exactly what you get in the bottle.

In addition to that, each batch is tested using verified methods (AOAC, USP, etc.) to ensure the absence of pesticides, residual solvents, microbial contaminants, heavy metals and gluten.

You can see for yourself.

Just visit our Certificate of Compliance page and use the batch number on the bottom of your bottle to look up the results.

In addition to this, all SmartyPants supplements earned the Clean Label Project Purity Award, the highest overall rating for product purity and value.

Think premium from start to finish.

The price is right. The taste is great.

Of course, you can always find cheaper supplements, but you risk premium ingredients and a less-stringent testing process, among other things. Plus, a cabinet full of uneaten or expired supplements helps no one.

Our multifunctional formulas deliver many health benefits in an all-in-one format that's convenient and easy to take, day after day. (Oh, and did we mention, they actually taste good!)

For our gummy supplements we use all-natural flavors from sources like spices, fruits, vegetables and herbs. Your taste buds will thank us.

No need to worry about buying and taking separate supplements that could easily double the cost per serving. Meaning you’ll have more time (and money) to do the things you love. 

We’re worth it—and so are you!



Want to try SmartyPants Vitamins?





Posted on November 14, 2018
*These statements have not been evaluated  by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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