Introducing #SmartyStories

by Mike Curry

Introducing #SmartyStories

by Mike Curry

We’re so pumped about this beautiful, sensory-loaded sweepstakes.

At SmartyPants Vitamins, nothing makes us more motivated to provide the best nutrition than thinking of you, our incredible community of smarties.

Our team wants to get to know you better and find out more about our smarty family.

We want to hear what makes you unique, what gets you out of bed in the morning, what makes you truly yourself.

For weeks, we’ve been racking our brains for different ways to learn more about just what makes you smarty…

…And then it hit us.

That’s why we’re launching #SmartyStories, an Instagram campaign that will highlight the stories of everyone in our smarty community!

What are #SmartyStories?

We define a “smarty” someone as being health conscious, brave, willing to laugh at themselves, and above all, confident in who they are.

#SmartyStories are qualities or stories about yourself that make you proud. Are you making the best choices you can for your family? Working your hardest in school? Teaching your class about health? Then you are smarty!

At SmartyPants Vitamins, we are smarty because we’re making healthy habits possible for everyone, and we’re so glad that you’re along for the ride! #SmartyStories

As a mom, I know that balancing my kids’ nutrition with a little bit of fun is what it takes to keep their bodies healthy! We love SmartyPants for helping us do both! #SmartyStories


I am smarty because I try to make the best choices I can for my family in our crazy busy week. @smartypants is a big part of that! #SmartyStories


My fourth grade class is smarty because we are learning to take care of our bodies with healthy nutrition! #SmartyStories


I’m an illustrator, and I like that SmartyPants vitamins are whimsical but good for you, just like my work. I think anything that balances fun with health and learning is amazing, and that’s why I love these gummies! #SmartyStories

How does it work?

From now until January 26th, we’re asking all of you to share your #SmartyStories for a chance to win this incredible gift basket, featuring:

  1. A $1,000 Lululemon Shopping Spree
  2. An Apple Watch (Value up to $400)
  3. A 1-Year Hand and Stone Monthly Massage Membership (Valued at $720)
  4. A 1-Year Membership to Harry & David’s Fruit of the Month (Valued at $350)
  5. A 1-Year Supply of 2 SmartyPants Formulas (Estimated Value of $820)

One winner will be selected at random.

How do you enter?

First, read our Terms & Conditions, then complete all three the steps below to enter.

  1. Follow @smartypants on Instagram.
  2. Share what makes you “smarty” on your Instagram feed and be sure to use the #SmartyStories tag in the caption.
  3. Tag a friend who you think is smarty to participate too!

Alternative method of entry: you can also enter by simply contacting us on Instagram using the #SmartyStories tag in the caption.

Share away!

The sweepstakes starts NOW, so go ahead and start sharing! We can’t wait to see what makes you smarty and to share a few of our team’s #SmartyStories too.

Terms & Conditions


  1.   Eligibility:  Sweepstakes (the “Sweepstakes”) is open only to those who enter on Instagram and who are 18 years old as of the date of entry.  The Sweepstakes is only open to legal residents of the United States and is void where prohibited by law.  Employees of SmartyPants, Inc. and their immediate family members and/or those living in the same household are not eligible to participate in the Sweepstakes.  The Sweepstakes is subject to all applicable federal, state and local laws and regulations.  Void where prohibited.
  2.   Agreement to Rules:  By participating, you agree to be fully unconditionally bound by these Rules, and you represent and warrant that you meet the eligibility requirements set forth above.  In addition, you agree to accept the decisions of SmartyPants, Inc., as final and binding as it relates to the content of these rules.  The Sweepstakes is subject to all applicable federal, state and local laws.
  3.   Sweepstakes Period:  Entries will be accepted online starting on or about 12/7/17 and ending 1/26/18.  All online entries must be received by 1/26/18 11:59PM Pacific time.
  4.   How to Enter:  The Sweepstakes must be entered by submitting an entry via Instagram.  The entry must fulfill all sweepstakes requirements, as specified, to be eligible to win a prize.  Entries that are not complete or do not adhere to the rules or specifications may be disqualified at the sole discretion of SmartyPants, Inc.  You may enter only once.  You may not enter additional times by using multiple email addresses, identities or devices.  If you use fraudulent methods or otherwise attempt to circumvent the rules your submission may be removed from eligibility at the sole discretion of SmartyPants, Inc.
  5.   Prizes:  The winner will receive a $1,000 Lululemon Shopping Spree, an Apple Watch (Value up to $400), a One-Year Hand and Stone Monthly Massage Membership (Valued at $720), a One-Year Membership to Harry & David’s Fruit of the Month (Valued at $350), a One-Year Supply of two SmartyPants Formulas (Estimated Value of $820).  The specifics of the prize shall be solely determined by SmartyPants, Inc.  No cash or other prize substitution is permitted.  Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner.  Acceptance of prize constitutes permission for SmartyPants, Inc. to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.
  6.   Odds:  The odds of winning depend on the number of eligible entries received.
  7.   Winner selection and notification:  The winner of the Sweepstakes will be selected in a random drawing under the supervision of SmartyPants, Inc. The winner will be notified via Instagram to the Instagram handle they entered the Sweepstakes with within five days following the winner selection.  SmartyPants, Inc. will have no liability for the winner’s failure to receive notices due to the winners’ spam, junk messages or other security settings or for the winners’ provision of incorrect or otherwise non-functioning contact information.  If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 15 days from the time award notification is sent, or otherwise fails to comply with these Rules, the prize may be forfeited and an alternate winner selected. Gift cards for each prize will be mailed to the winner.


  1.   Rights Granted by You:  By entering the Sweepstakes you understand that SmartyPants, Inc., anyone acting on behalf of SmartyPants, Inc., or their respective licensees, successors and assigns, will have the right, where permitted by law, without any further notice, review or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the Sweepstakes, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.
  2.   Terms:  SmartyPants, Inc. reserves the right, in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes.  In such case, SmartyPants, Inc. may select the winner from all eligible entries received prior to and/or after (if appropriate) the action taken by SmartyPants, Inc.  SmartyPants, Inc. reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or website or violates these Terms & Conditions.

SmartyPants, Inc. has the right, in its sole discretion, to maintain the integrity of the Sweepstakes, to void entries for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer; or the use of bots, macros or scripts or other technical means for entering.

Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, SmartyPants, Inc. reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the Sweepstakes you agree to receive email newsletters periodically from SmartyPants, Inc.  You can opt out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.

  1.   Limitation of Liability:  By entering you agree to release and hold harmless SmartyPants, Inc. and its affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the Sweepstakes and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the Sweepstakes entry process; (v) electronic or human error that may occur in the administration of the Sweepstakes.
  2.   Disputes:  THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA AND THE STATE OF CALIFORNIA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES.  As a condition of participating in the Sweepstakes, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with the Sweepstakes, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Los Angeles County, California having jurisdiction.  In any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, consequential damages, or attorneys’ fees, and participant further waives all rights to have damages multiplied or increased.
  3.   Privacy Policy:  Information submitted with an entry is subject to the Privacy Policy stated on the SmartyPants, Inc. website.  To read the Privacy Policy, click here https://smartypantsvitamins.com/privacy-policy/
  4.   Winners List:  To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to: SmartyPants, Inc., 4056 Del Rey Avenue, Suite A, Venice, California 90292.
  5.   Sponsor:  The sponsor of the Sweepstakes is SmartyPants, Inc., 4056 Del Rey Avenue, Suite A, Venice, California 90292. This sweepstakes is not affiliated in any way with Apple, Hand and Stone, Harry and David or Lululemon.

Posted on December 7, 2017

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Mike Curry

Mike is the mastermind behind the social media and influencer content for SmartyPants. While being really, really, really ridiculously good looking is already his thing, he's currently working on a new look that we shouldn't even be talking about right now.