Each Serving Includes
Omega-3 EPA & DHA essential fatty acids sustainably-sourced from wild-caught small fish
Be ready for whatever life throws at you with vitamin D as D3 to support normal immune function*
No bones about it. We include Vitamin K1 and K2, in the premium form (MK7), for bone health*
Stay powered up with vitamin B12 as methylcobalamin for energy production*
High in the antioxidant vitamin E (from sunflower oil) for the maintenance of good health*
We're Called "The Good Gummy" For a Reason
% of Daily Value
|Cholesterol||< 5 mg||< 1%|
|Total Carbohydrate||11 g||4%†|
|Includes 8 g Added Sugars||15%†|
|Vitamin A (as 50% beta-carotene, retinyl palmitate USP)||270 mcg||30%|
|Vitamin C (as ascorbic acid USP)||68 mg||75%|
|Vitamin D (Vitamin D-3 as cholecalciferol USP)||30 mcg (1200 IU)||150%|
|Vitamin E (as d-alpha-tocopherol from sunflower oil FCC)||9.9 mg||66%|
|Vitamin K (K-1 as phylloquinone)||18 mcg||15%|
|Thiamin (Vitamin B-1 as thiamine mononitrate USP)||0.15 mg||13%|
|RIboflavin USP (Vitamin B-2)||0.24 mg||18%|
|Vitamin B-6 (as pyridoxal 5-phosphate)||1.5 mg||88%|
|Folate (as L-methylfolate, calcium salt)||375 mcg DFE||94%|
|225 mcg L-methylfolate|
|Vitamin B-12 (as methylcobalamin)||2.7 mcg||113%|
|Biotin USP||24 mcg||80%|
|Pantothenic acid (as calcium D-pantothenate USP)||0.56 mg||11%|
|Choline (as choline biartrate)||18 mg||3%|
|Iodine (as potassium iodide USP)||135 mcg||90%|
|Zinc (as zinc citrate)||2.4 mg||22%|
|Fish Oil||510 mg||**|
|Total Omega-3 Fatty Acids||150 mg||**|
|EPA (Eicosapentaenoic Acid)||84 mg||**|
|DHA (Docosahexaenoic Acid)||66 mg||**|
|Inositol FCC||3 mg||**|
|Vitamin K-2||12 mcg||**|
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent disease. †Percent Daily Value based on a 2,000 calorie diet. **Daily Value not established.
Buy 3 or more bottles of any SmartyPants Vitamins and get 10% off!
Get health. Give health.
For every bottle you buy, we make a nutrient grant to children in need.
FOR ADULTS, TAKE SIX (6) GUMMIES, PER DAY.
MAY BE TAKEN WITH OR WITHOUT FOOD.
"SmartyPants not only makes you WANT to take your vitamins, but also makes it super easy to bring them on-the-go."
Fit Foodie Mama
"You can’t have “healthy” ingredients and expect the product to taste good, right? I was wrong. They’re delicious and maybe even slightly addicting."
Cute Monster Dad
Got Questions? We’ve Got Answers
Why did you reformulate? I thought the original product was supposed to be the best?Nutritional science never stops, and neither does our research and development team. Just because our product has hit the shelves doesn’t mean we are done making it the best it possibly can be.
That’s why our newly-upgraded multifunctional SmartyPants Formulas include even more premium ingredients based on the FDA's new recommendations, the latest science and recommendations from the Health and Medicine Division of the National Academies of Sciences (formerly the Institute of Medicine) and our Scientific Advisory board.
By 2020, all supplement companies need to update their labels according to new FDA regulations. But, as usual, we’re a bit ahead of the rest of the industry. We arrive early because we work every day to be the smarter way to healthier.
This ensures we’re using the highest-quality ingredients available to help fill a range of nutrient gaps in the Western diet.
People love SmartyPants. The functionality of our all-in-one format. Our premium ingredients. Responsible sourcing. Eco-friendly packaging. But they expect more. Which is why we’re always rethinking, reworking, making SmartyPants better… day after day.
Why did the name change from Complete to Formula?We’re relentless in pursuing innovation, so in a sense, our products are never finished, but “works in progress.”
While we want to communicate the comprehensive nature of our supplements, we also want to focus on always getting better. We felt like calling our products “Complete” didn’t capture completely our drive to be the best we can, as with our current reformulation work, so we decided to change. Hence, “Formula.”
Do they still have the same ingredients? What has changed nutritionally?Our newly-upgraded multifunctional SmartyPants Formulas have all the same nutrients you’ve come to love, plus even more premium ingredients like:
- Vitamins K2 in the premium form MK7 and K1 for bone health*
- Vitamin B6 in the active form P5P for energy*
- Vitamin A as beta carotene and retinyl palmitate to support eyesight*
- Vitamin C, an antioxidant for immune support*
- Choline as Vitacholine
- Niacin as inositol niacitate *
Is there a difference in the sensory experience?One of the nutrients added to our newly-upgraded multifunctional SmartyPants Formulas is Vitamin A as beta carotene—the nutrient that makes carrots orange. Because of this, you may notice that our gummies may look a little more sun-kissed, but the great taste and velvety texture have remained the same.
Do they taste different?Nope! Despite adding even more nutrients, our newly-upgraded multifunctional SmartyPants Formulas have the same delicious flavors and great taste. Because we know people love the great taste of SmartyPants, we even went so far as to conduct blind taste tests with our internal panel of expert taste-testers during development to make sure the experience remained the same throughout reformulation.
Has the amount of sugar per serving changed?Adding new nutrients and improving legacy ingredients is a complex process. To ensure that our newly-upgraded SmartyPants Formulas maintain our standards of great taste, our Kids Formulas contain the same amount of sugar as before.
However, our Men’s, Women’s and Prenatal Formulas now contain only 6 grams of sugar per serving. So now you can enjoy the same great taste, with even more nutrients.
Are they different sizes?Thanks to the latest breakthroughs in gummy science, despite adding more nutrients, we managed to make our Men’s, Women’s and Prenatal Formula gummies even smaller! Our Kids Formula gummies have stayed about the same size.