At SmartyPants Vitamins, we believe all women deserve premium nutrients that support their whole health.* In our Women’s Formula, you can expect over 15 premium nutrients including omega-3 essential fatty acids to support your whole health (all of it).*


  • Premium Ingredients

    Premium Ingredients

    Specially formulated by the latest scientific research in the premium forms your body prefers.

  • Multifunctional Formulas

    Multifunctional Formulas

    Designed with pure, active nutrient forms to support your whole health for the multifunctional you.

  • Backed by Science

    Backed by Science

    Benefit driven from a team of leading nutrition experts, scientists and registered dietitians.

  • Filling your Nutritional Gaps

    Filling your Nutritional Gaps

    In between happy hours and bottomless mimosas, we're here to help fill those nutritional gaps.

  • Great Taste

    Great Taste

    Made with natural flavors customers love. No synthetic colors, artificial sweeteners or artificial flavors. EVER.

Shop At Target


Through our 1-for-1 partnership with Vitamin Angels, we have provided over 13M nutrient grants to underserved mothers and children in the US and around the world.


  • What do you mean by allergen-free?

    All SmartyPants supplements are allergen-free. This means we're free of the eight most common allergens - milk, eggs, shellfish, soy, gluten, wheat, fish allergens, peanuts and tree nut allergens. We're also Non-GMO and gluten-free. No synthetic colors, artificial flavors or sweeteners.

  • Are SmartyPants supplements Clean Label Project certified?

    Yes! SmartyPants supplements were randomly selected for testing and awarded the Clean Label Project's Purity Award and Clean Label Certifications for all of our supplements!

  • Are SmartyPants eco-friendly?

    Yes! We want to be as planet-friendly as we are human-friendly, so we try to use eco-friendly and sustainable ingredients and materials. We use fish oil sourced from sustainable stocks of wild-caught small fish. All of our supplements use bottles made from 80 - 100% post-consumer resin (PCR) to help reduce our impact on the environment.

  • How are your products manufactured and tested?

    Our products are produced in FDA-Registered, GMP (Good Manufacturing Practice) facilities that are compliant to the latest Code of Federal Regulations for food and dietary supplements. All our ingredients are GRAS (Generally Recognized as Safe) Affirmed using GMP processes set forth by the FDA. These regulations are in place to ensure the safety, purity and potency of all dietary supplement products and their ingredients. In addition to that, every finished batch is third-party lab tested for purity and potency. So, you can always trust that our supplements have been produced to the highest quality standards in the market.