SmartyPants Core Values

What guides us here at SmartyPants.

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Workouts, work work, homework. Your daily to-do list is already packed. So when it comes to your vitamins, we do the homework for you. And to make it top of the class, we work with our Scientific Advisory Board to create innovative and effective cutting edge formulas. We’re constantly driven by the desire to provide the best, most accessible supplements out there, for every stage of your life. But we’re not done. We never are. So we constantly reformulate, rethink, and innovate to make SmartyPants the best supplements possible.

SmartyPants: Smart. Simple. True.

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Your road to a healthier shouldn’t be paved with obstacles. We think about everything that goes into our formulas. And everything that doesn’t. Making your daily supplement routine simple is the hardest thing we do. We cut through the noise to give you high-quality ingredients with high-quality benefits. We make solutions that are comprehensive, multifunctional, all in one, and above all, convenient. We’re not perfect, but we’re committed to always getting better and creating products that simplify your lifestyle. That’s our promise to you… and ourselves.

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At the end of the day, it’s not what we say that matters, but it’s what we do. We source responsibly, test extensively and minimize our carbon footprint diligently. We’re not just trying to show off, we just believe that you should know exactly what’s in your supplements and why. Starting with ingredient sourcing all the way to manufacturing, we have stringent testing methods to ensure the safety, quality and purity of our products. Every finished batch is third-party lab tested, and we share those results as Certificates of Compliance that you can find on our website.

From our partnership with Vitamin Angels providing life-changing nutrient donations to women and children in the U.S. and globally, to the science-backed vitamins on your counter, we connect the dots and help fill the nutritional gaps for the real world, all of it.

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We are proud of how we make our supplements, and we’re proud of our efforts to keep getting better.

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