What guides us here at SmartyPants.
You should know. You have a right to know what it is you are feeding yourself and those you care about most.
We have an obligation. We have a legal and moral responsibility to tell you exactly what our products contain, and to do our utmost to ensure that our products contain exactly what we tell you they do.
That is the front line of transparency for us as a company. We get it that a lot of companies are talking about transparency at the moment, and that’s a good thing. They should. People should demand that of the brands they give their trust to. In that spirit, we are going to do our best to furnish you with all the information we can, in a way that doesn’t require a PhD, about our process and our product. At the same time we are safeguarding, through careful attention and testing, that what goes out in the bottle is what we say it is, and that it is safe, pure and healthy.
We want you to hear what’s in our products, see where they come from, know why we put them there, and understand why we leave certain things out. Because we want you to question. We want you to know. And we believe that when you understand why we’ve made the choices that we have, we’ll have earned your trust.