Founded in 2011, SmartyPants is all about simplifying health without sacrificing quality or deliciousness. We believe that you shouldn’t have to be wealthy to afford the best ingredients from a source you trust.

SmartyPants was created by a group of concerned parents and leaders in health and wellness who knew everyone deserved premium nutrients at a fair price and in a tasty format they would stick with.

As a result, SmartyPants never uses any synthetic colors or artificial sweeteners and are formulated with natural flavors.

Since day one, SmartyPants has generated life-changing nutrient donations for women and children in the U.S. and globally, via the brand’s partnership with Vitamin Angels.

All SmartyPants products are manufactured in North America in a GMP-Compliant facility using domestic and imported ingredients.

Good Manufacturing Practice (GMP) is a series of quality control rules outlined by the FDA designed to ensure that dietary supplements are produced in a manner that safeguards the health of the consumer.

These rules assure the purity and potency of our products and its ingredients.

To ensure our manufacturers are following these regulations, they undergo rigorous 3rd party certification by NSF or UL that audit facilities against the FDA regulations and best practices in the industry. Our manufacturing facilities are registered with the FDA and are up to date with the FDA’s latest food safety requirements like FSMA (the Food Safety Modernization Act) and have active Food Defense Programs.

All SmartyPants supplements use FDA GRAS ingredients. Each final batch of SmartyPants product is tested by a 3rd party laboratory for purity, potency and safety. This means you can trust that our vitamins have been produced to the highest quality standards on the market that meet FDA GMP requirements.

Vitamin Angels strives for a world where every mother has a healthy pregnancy, and every child gets an equal chance at a healthy life. SmartyPants is proud to help make a difference via Vitamin Angels, by donating to directly support the health of women and children in need. Our partnership provides life-changing nutrients to women and children in the U.S. and globally.