DESIGNED TO SUPPORT YOU
At SmartyPants Vitamins, we believe all women deserve premium nutrients that support their whole health.* In our Women’s Formula, you can expect over 15 premium nutrients including omega-3 essential fatty acids to support your whole health (all of it).*
JUDGE A BOTTLE BY ITS LABEL
Specially formulated by the latest scientific research in the premium forms your body prefers.
Designed with pure, active nutrient forms to support your whole health for the multifunctional you.
Backed by Science
Benefit driven from a team of leading nutrition experts, scientists and registered dietitians.
Filling your Nutritional Gaps
In between happy hours and bottomless mimosas, we're here to help fill those nutritional gaps.
Made with natural flavors customers love. No synthetic colors, artificial sweeteners or artificial flavors. EVER.
KEEPING IT CLEAN
All formulas are non-GMO, gluten-free and without synthetic colors, artificial flavors or sweeteners.
Certified clean by the Clean Label Project® Purity Award, the highest rating for product purity and value.
Free of the eight major allergens: milk, eggs, shellfish, soy, peanuts, wheat, fish and tree nut allergens.
A HEALTHIER WORLD FOR ALL
Through our 1-for-1 partnership with Vitamin Angels, we have provided over 13M nutrient grants to underserved mothers and children in the US and around the world.
CHEW ON THESE FAQs
What do you mean by allergen-free?
All SmartyPants supplements are allergen-free. This means we're free of the eight most common allergens - milk, eggs, shellfish, soy, gluten, wheat, fish allergens, peanuts and tree nut allergens. We're also Non-GMO and gluten-free. No synthetic colors, artificial flavors or sweeteners. As with all our formulas, the ingredients are the superstars. Each formula is designed with specific demographic nutritional needs in mind—filling the most common nutritional gaps with the forms of nutrients scientifically shown to be the most effective. We understand how busy the lives of our consumers are, so we make our solutions simple to use and delightful to take. All without compromise. Our "Multi" line contains the same great, base multivitamin formula as our "Formula" multivitamins. The only major difference is the removal of the omega-3s from fish oil, the removal of CoQ10 in Women's, and the removal of lutein & zeaxanthin from Teen Guy and Teen Girl. With the removal of these nutrients, our Multi features the same great base multivitamin with the premium forms of the nutrients, at a lower price point for budget-minded consumers.
Are SmartyPants supplements Clean Label Project certified?
Yes! SmartyPants supplements were randomly selected for testing and awarded the Clean Label Project's Purity Award and Clean Label Certifications for all of our supplements! Clean Label Project's Purity Award and Clean Label Certifications are the highest overall rating for product purity and value and lets you know that all SmartyPants supplements not only comply with but exceed the strictest standards for contaminants, chemicals and other unwanted additives.
Are SmartyPants eco-friendly?
Yes! We want to be as planet-friendly as we are human-friendly, so we try to use eco-friendly and sustainable ingredients and materials. We use fish oil sourced from sustainable stocks of wild-caught small fish. All of our supplements use bottles made from 80 - 100% post-consumer resin (PCR) to help reduce our impact on the environment.
How are your products manufactured and tested?
Our products are produced in FDA-Registered, GMP (Good Manufacturing Practice) facilities that are compliant to the latest Code of Federal Regulations for food and dietary supplements. All our ingredients are GRAS (Generally Recognized as Safe) Affirmed using GMP processes set forth by the FDA. These regulations are in place to ensure the safety, purity and potency of all dietary supplement products and their ingredients. In addition to that, every finished batch is third-party lab tested for purity and potency. So, you can always trust that our supplements have been produced to the highest quality standards in the market.