We've Upgraded

What's New

Enhanced Nutrition

We’re always innovating based on the latest science. Now even more premium nutrients.

Eco-friendly Packaging

We use 100% post consumer recycled (PCR) plastic. Yay! Mother Earth will thank you!

Prenatal: Reduced Serving Size

Oh baby! You + just 4 gummies per day = good health for Mom and your little one on the way.

Because science never sleeps...

And neither does our in-house team of nutritional scientists. We’re always learning, growing and innovating to create the best supplements for your health - made with the most premium ingredients.

Your nutritional life hack has arrived.

By using the latest science, we're making good health... well, even healthier. With our newly-upgraded formulas you get even more vitamins and nutrients, all in one delicious serving. And don’t worry, when making these upgrades we never compromise our taste or all-in-one convenience.

In the name of better health.

With all the upgrading, changing and reformulating, we have also updated our name from Complete to Formula. Because we are never done with our part, and just like you, we’re always striving and innovating to be the best for our families and yours.

Science-Based Nutrition

How We Formulate

Upgrading our multifunctional formulas isn't rocket science. It's harder.

By 2020, all supplement companies need to update their formulas and labels according to new FDA regulations. As usual, we’re a bit ahead of the rest of the industry.

We also take into consideration the latest science, current dietary patterns and recommendations from the Health and Medicine Division of the National Academies of Sciences (formerly the Institute of Medicine) and our Scientific Advisory Board to ensure we're including the highest-quality ingredients in the forms your body can easily use.

Because we work everyday to be the smarter way to healthier.

New Superstar Ingredients

Carefully-selected to help your body work smarter for a happier and healthier you.

Vitamin A

Upgraded 50/50 Beta-Carotene/Retinyl Palmitate blend regulates the amount of vitamin A your body makes and supports eye health.* Let there be sight!

Vitamin B6

Now in the active form, P5P (pyridoxal 5-phosphate), your body can utilize vitamin B6 to support energy production without needing to convert it.* You've got the power.


With VitaCholine for liver function, you get a premium, synthetic form of this essential nutrient.* No eating organ meat required. Now go liver your best life.

Post-Consumer Recycled Materials

It’s not just what’s inside that changed. Our iconic round white bottles now protect our gummies from the sunlight using 100% post consumer recycled (PCR) plastic.

More nutrients and less plastic? We’re all about it.

Because we care about Mother Nature’s health just as much as our own.

Wondering where to find them? Look out for SmartyPants bottles with the "Upgraded Formula" label rolling out in the next few months.  Want to learn more? We’d love to hear from you! Email us at Hoot@SmartyPantsCorp.com

Got Questions?

  • How did you reformulate?

    The really good ones that your body uses on a daily basis. We get it. Sometimes your food pyramid looks more like an octagon. That's why our supplements include a premium blend of essential vitamins and nutrients.
  • What ingredients did you add?

    We thought you'd never ask. Our gummies are made with all-natural flavors to deliver a convenient and delicious method to good health that's enjoyable to take day after day. 
  • Why do you include Vitamin D?

    We include Vitamin D as D3 because your body uses it to help build strong bones and teeth.*