All for One. One for All. It’s All Good.

From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being.

“We saw an opportunity to help us all be a bit healthier, to help our fellow humans—be they employees, customers, partners, investors or grant recipients—and to have a lot of fun along the way. That way we all profit.”


Courtney & Gordon
CoFounders & CoCEOs of SmartyPants Vitamins

image / icon for text

The Smarter Way to Healthier

Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.

Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, we've expanded our portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.

We're industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We never use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.

Every SmartyPants product is non-GMO and third-party lab tested for purity and potency. And for every bottle of SmartyPants sold, since the first bottle sold, we make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.

Get Health. Give Health.

Vitamin Angels Partnership

It’s our belief that good health belongs to the real world, all of it. That’s why, since day one, we’ve partnered with Vitamin Angels to help provide life-saving vitamins to more than 70 million mothers and children at risk of malnutrition in 74 countries worldwide.


For every bottle of SmartyPants sold, we make a 1•for•1 nutrient grant to Vitamin Angels. SmartyPants has made over 18 million nutrient grants to moms and children in need.


About Vitamin Angels

Vitamin Angels is a non-profit that helps at-risk populations – specifically pregnant women, new mothers, and children under five – gain access to life-changing vitamins and minerals. We’re proud to help make a difference with Vitamin Angels by making a nutrient grant for every bottle we sell. We could not have done it without you.

Our Impact


Nutrient Grants Made


Our New Goal


Countries Our Donations Have Helped

Our Partnership In Action

Discover More Goodness

We are proud of how we make our supplements, and we’re proud of our efforts to keep getting better.

core values