Nutritional science never stops, and neither does our research and development team. Just because our product has hit the shelves doesn’t mean we are done making it the best it possibly can be.

That’s why our newly-upgraded multifunctional SmartyPants Formulas include even more premium ingredients based on the FDA's new recommendations, the latest science and recommendations from the Health and Medicine Division of the National Academies of Sciences (formerly the Institute of Medicine) and our Scientific Advisory board.

By 2020, all supplement companies need to update their labels according to new FDA regulations. But, as usual, we’re a bit ahead of the rest of the industry. We arrive early because we work every day to be the smarter way to healthier.

This ensures we’re using the highest-quality ingredients available to help fill a range of nutrient gaps in the Western diet.

People love SmartyPants. The functionality of our all-in-one format. Our premium ingredients. Responsible sourcing. Eco-friendly packaging. But they expect more. Which is why we’re always rethinking, reworking, making SmartyPants better… day after day.

We’re relentless in pursuing innovation, so in a sense, our products are never finished, but “works in progress.”

While we want to communicate the comprehensive nature of our supplements, we also want to focus on always getting better. We felt like calling our products “Complete” didn’t capture completely our drive to be the best we can, as with our current reformulation work, so we decided to change. Hence, “Formula.”

Our newly-upgraded multifunctional SmartyPants Formulas have all the same nutrients you’ve come to love, plus even more premium ingredients like:

• Vitamins K2 in the premium form MK7 and K1 for bone health*
• Vitamin B6 in the active form P5P for energy*
• Vitamin A as beta carotene and retinyl palmitate to support eyesight*
• Vitamin C, an antioxidant for immune support*
• Choline as Vitacholine
• Niacin as inositol niacitate *

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

One of the nutrients added to our newly-upgraded multifunctional SmartyPants Formulas is Vitamin A as beta carotene—the nutrient that makes carrots orange. Because of this, you may notice that our gummies may look a little more sun-kissed, but the great taste and velvety texture have remained the same.

Nope! Despite adding even more nutrients, our newly-upgraded multifunctional SmartyPants Formulas have the same delicious flavors and great taste. Because we know people love the great taste of SmartyPants, we even went so far as to conduct blind taste tests with our internal panel of expert taste-testers during development to make sure the experience remained the same throughout reformulation.

Adding new nutrients and improving legacy ingredients is a complex process. To ensure that our newly-upgraded SmartyPants Formulas maintain our standards of great taste, our Kids Formulas contain the same amount of sugar as before.

However, our Men’s, Women’s and Prenatal Formulas now contain only 6 grams of sugar per serving. So now you can enjoy the same great taste, with even more nutrients.

Thanks to the latest breakthroughs in gummy science, despite adding more nutrients, we managed to make our Men’s, Women’s and Prenatal Formula gummies even smaller! Our Kids Formula gummies have stayed about the same size.

We started SmartyPants because we believe the very best vitamins are all in one: premium ingredients delivered in a delicious package at a fair price. And that’s exactly what SmartyPants does.

We use only the best and most well-researched nutrients, and we use the form that is easiest for your body to absorb whenever possible. All our vitamin supplements combine a full multivitamin, including over 100% of your daily vitamin D and B12, and omega 3 fish oil — all in one.

Best of all, all those nutrients come together to produce a delicious package that is so enjoyable, you’ll never forget to take your vitamins again!

Finally, our formula actually saves you money — if you bought the same quality individual components separately, you would easily spend more than twice what we charge per bottle. This is why we created SmartyPants in the first place: to simplify health for everyone.