Our Story Our Mission
Gordon and Courtney Gould Co-CEO's Gordon Gould and Courtney Nichols Gould It started with a conversation between parents, entrepreneurs, and health care practitioners sharing our collective frustrations. Why did proper nutrition for our kids have to be so hard? Searching high and low, none of us could find a vitamin for kids that was high quality, affordable, edible AND covered all the bases in one serving. So we decided to make one ourselves.
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Vitamin Angels

Every child deserves a chance to be healthy. Help us help 1,000,000 kids-in-need get the vital nutrients they need to grow up strong and healthy. For every bottle you buy, we make a matching 1-for-1 nutrient grant to a child in need. Be a SmartyPants Angel!

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Amanda LAmanda L. Nashville, TN"I love them (I take them myself), Aria loves them, and we have passed along to other Moms.

BRAVO!"
Josh PJosh P, New York, NY"I am psyched to finally have a DHA all-in-one vitamin free of artificial colors and flavors that my daughter likes!"
Robert I. Kramer M.D Chairman (ret.)
Dept. of Pediatrics
Baylor University
Medical Center
"Good nutrition is key. SmartyPants helps parents ensure their children are getting all the nutrients they need."

 



*These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure, or prevent any disease.