The SmartyPants Difference

From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being. We believe everybody deserves good health, which is why we strive to do our part to build a healthier tomorrow, from A to Zinc.


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The Smarter Way to Healthier

Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.

Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, we've expanded our portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.

We believe in science, from testing, transparency and advocacy, to sourcing the highest-quality ingredients and packaging. We don't use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.

Every SmartyPants product is non-GMO and third-party lab tested for purity and potency.

Our Vitamin Angels Partnership

Since 2011, we've donated over 30MM nutrient grants to women and children globally through our partnership with Vitamin Angels, a public health non-profit that reaches women and children around the world with evidence-based nutrition interventions.


Vitamin Angels is a non-profit that helps at-risk and underserved populations – specifically pregnant women, new mothers, and children under five – gain access to life-changing vitamins and minerals.


Learn More

To learn more about Vitamin Angels and its mission, please visit their website:

Our Partnership In Action

Discover More Goodness

We are proud of how we make our supplements, and we’re proud of our efforts to keep getting better.

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