Translation missing: en.sections.page_template.title: Our Story

From the beginning, SmartyPants Vitamins has kept science – and great taste – at the forefront of our formulas.

Tailored to each stage of life and dietary needs, our supplements are developed based on extensive research and the latest science to help fill the average nutrient gaps in American diets. 

kids organic vitamins next to lunchboxes
kids organic vitamins next to lunchboxes

Vitamins don’t work if
you don’t take them.

So we’ve mastered the balance of including proven forms of nutrients in forms that are easier for our bodies to absorb and use (Vitamin D3, B12 as Methylcobalamin, Methylfolate and Zinc Citrate) with delicious natural flavors to ensure you want to take your vitamins every day.

kids organic vitamins on lunchboxes
kids organic vitamins on lunchboxes

What’s included
in our formulas is
just as important
as what's not.

All SmartyPants formulas are Certified Free From the 9 Major US Allergens (milk, eggs, shellfish, soy, peanuts, wheat, fish, tree nut allergens, and sesame) and Certified Gluten-Free. Additionally, our products have no synthetic colors or artificial sweeteners.

Certified Allergen Free 

Free From the 9 Major US Allergens

  • Wheat Free

    Wheat
    Free
     

  • Egg Free

    Egg
    Free
     

  • Soy Free

    Soy
    Free
     

  • Milk Free

    Milk
    Free
     

  • Peanut Free

    Peanut
    Free
     

  • Tree Nut Allergen Free

    Tree Nut
    Allergen
    Free

  • Fish Free

    Fish
    Free
     

  • Shellfish Free

    Shellfish
    Free
     

  • Sesame Free

    Sesame
    Free
     

two scientists reading lab report
two scientists reading lab report

At SmartyPants,

we believe in science
and transparency

at every stage:

From sourcing high-quality ingredients and rigorous testing, all the way to our packaging. All of our products are third-party lab-tested for purity and potency. You should trust the products you and your family take.

A healthier tomorrow starts with SmartyPants.