Better Ingredients. Better Vitamins.

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For Everyone In The Family

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Premium, thoughtfully-selected nutrients, all together in one gummy.

We include the nutrients that are the hardest to get consistently from food, in their best possible forms and combine them all into gummies so tasty that you won’t forget to take your vitamins again!

Big Help For Your Littles

We put their best health forward with formulas that have been pediatrician designed or tested. Because you have enough to worry about.


Find Your Perfect Formulas

With just a few questions, we’ll match you with the right SmartyPants products for you and your family. Get ready to make some shelf space for premium formulas you can feel good about!