SmartyPants Purity Award from the Clean Label Project in a green background with scattered SmartyPants gummy vitamins

Most people don’t like being tested, unless you work at SmartyPants Vitamins. From sourcing ingredients to the manufacturing process, rigorous testing methods ensure we’re always delivering to you the highest-quality supplements made with the best ingredients.

But you don’t have to take our word for it.

Our products were randomly selected for testing and awarded the Clean Label Project’s ™ Purity Award and Clean Label Certifications, the highest overall rating for product purity and value.

We’re excited to receive this recognition, as it shows our strong commitment to product safety and our focus on providing clean health for you and your family.

What does the Clean Label Project ™ mean for supplement brands?

From food to cooking oil and even sunscreen, if you’re looking for products with clean ingredients, you have some homework to do, especially when it comes to dietary supplements.

Scrutinizing product labels is one method. But what’s on the label isn’t always reflective of what’s inside.

Why can't you always trust product labels?

This is because product labels only list ingredients that a product is known to contain. What’s not included are environmental and industrial contaminants and other additives that a product may come in contact with during the manufacturing process and while entering the supply chain.

These include:

  • Lead
  • Arsenic
  • Cadmium
  • Mercury
  • Antibiotics
  • Pesticides
  • Glyphosate... and the list goes on

So how can consumers avoid toxins and make more informed choices when they shop?

Enter The Clean Label Project ™ , a nonprofit organization that focuses on health and transparency for product labeling to help empower consumers.

They test for more than 130 harmful environmental and industrial contaminants to reveal the true contents of America’s best-selling consumer products and publish those results as product ratings on their website to help shoppers make more informed choices. Their certification process also factors in good stuff like ingredient quality.

The products that the Clean Label Project tests represent the top 90% of best-selling products across America, from baby food to coffee, pet food and protein powder.

By using random retail sampling and unbiased testing The Clean Label Project ™ establishes evidence-based benchmarks for the brands you love most. This includes SmartyPants Vitamins!

What do the Clean Label Project ™ certifications mean for SmartyPants consumers?

These certifications let you know that all SmartyPants multivitamin supplements not only comply with but exceed the strictest standard for harmful contaminants, chemicals and additives. More importantly, they let you know that what’s on the label is exactly what’s inside every bottle.

So, you can always trust that you and your family are getting the safest, cleanest products possible. Because just like you, we’re always working to be the best for our families and yours.

What did SmartyPants do to get certified by The Clean Label Project ™ ?

To select and test supplements, The Clean Label Project acquires products in a way that mirrors the consumer experience. So, they randomly purchased SmartyPants products that were already in store and conducted unbiased, state-of-the-art testing in an accredited analytical laboratory.

While other companies might claim they include the highest-quality nutrients available and that their products don’t contain any potentially harmful ingredients, these new Clean Label Certifications let consumers know that when it comes to SmartyPants supplements, we not only comply with but exceed the strictest standards for contaminants, chemicals and other unwanted additives.

All SmartyPants supplements are also made without any synthetic colors, artificial flavors or artificial sweeteners and are free of the eight major allergens: including milk, eggs, shellfish, soy, wheat, peanuts, fish allergens and tree nut allergens.

Our supplements are non-GMO and manufactured in c-GMP compliant facilities meaning we adhere to strict FDA requirements and the highest standards for supplement manufacturing in the industry today.

Putting our testing methods to the... well, test

In addition to The Clean Label Project, all of our multifunctional supplements are third-party lab tested for quality assurance for nutritional ingredient levels and to ensure specifications are met for micro, heavy metals and pesticides.

These include:

  • Yeast
  • Mold
  • Salmonella
  • E. coli
  • Staph. Aureus
  • Lead
  • Arsenic
  • Cadmium
  • Mercury
  • Pesticides
  • Residual solvents
  • Gluten

Because we’re committed to being transparent, we’re proud to share those results with our consumers.

To view these results, just look for the batch number on the bottom of your bottle. Then, visit our Certificate of Compliance page to find your bottle’s batch number and corresponding test results.

How can I tell if a SmartyPants product is Clean Label Project ™ certified?

The Clean Label Project provides manufacturers with certifications and on-package seals of approval to help empower consumers and make it easier to identify clean products.

At SmartyPants, we’re working on updating our packaging to include the Clean Label Project ™ seal of approval. This seal lets you know that our supplements have received the highest rating for product purity and overall product value.

Here’s a full list of all the products that are Clean Label Project certified:

SmartyPants core line

  • Kids Formula 
  • Kids Formula Cherry Berry
  • Prenatal Formula
  • Women’s Formula
  • Kids Formula and Fiber
  • Kids Probiotic Complete Grape
  • Kids Probiotic Complete Strawberry Crème
  • Toddler Formula
  • Teen Girl Formula
  • Teen Guy Formula
  • Men’s Formula Kids
  • Mineral Complete
  • Masters Formula Women 50+
  • Masters Formula Men 50+
  • Adult Formula and Fiber
  • Adult Probiotic Complete Blueberry
  • Adult Mineral Complete
SmartyPants Organics
  • Toddler Organic Formula
  • Kids Organic Formula
  • Women’s Organic Formula
  • Men’s Organic Formula
  • Prenatal Organic Formula

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